@andrewchen - Latest Comments in 5 factors that determine your advertising CPM rates

Re: 5 factors that determine your advertising CPM rates

msaiwn — Tue, 29 Jun 2010 02:36:18 -0000

Aren't social network like Facebook both horizontal and vertical?

Re: 5 factors that determine your advertising CPM rates

msaiwn — Tue, 29 Jun 2010 02:35:20 -0000

I think that social networks will become soon easy to monetize.More open-minded consumers actively seeking advice and recommendations from online peer groups, creates a gold mine for advertisers who can be armed and ready with real brand messages from real people.
Mark @ http://www.blairrewards.com

Re: 5 factors that determine your advertising CPM rates

coco1212 — Mon, 28 Jun 2010 18:06:13 -0000

Your tips are very accurate, but they require a well trained eye. I wanted to calculate the CPM rate for easy saver complaints and I got lost somewhere in the middle of your list, and I found it much easier to use a free CPM rate calculator like the one from seochat.

Re: 5 factors that determine your advertising CPM rates

Double Din Navigation — Tue, 05 Jan 2010 03:51:37 -0000

How much CPM a techincal website can get? like Web developement /programming articles site with 20K pageviews monthly..

Re: 5 factors that determine your advertising CPM rates

Jean-François PIERI — Thu, 17 Sep 2009 05:27:57 -0000

very nice post and usefull information

Re: 5 factors that determine your advertising CPM rates

Steve — Thu, 11 Jun 2009 19:41:39 -0000

Great post...I working on a niche web start-up and it's mind boggling how difficult it is to flesh out real world CPM's.

Re: 5 factors that determine your advertising CPM rates

euvgov — Sun, 07 Sep 2008 14:43:18 -0000

nice post
very informative and useful.
do you know the rates for South africa by any chance?

Re: 5 factors that determine your advertising CPM rates

Driftnik — Mon, 07 Jul 2008 22:41:22 -0000

Andrew, great post. Although I had a question regarding your first point. You list "stickiness" vs. one-hit wonder. I was wondering if they are opposite ends of spectrum/mutually exclusive. Some examples would be great! Thanks,

Re: 5 factors that determine your advertising CPM rates

Owen Jones — Sat, 03 May 2008 01:28:20 -0000

Useful article especially with benchmark figures. I have a question though - are these CPM figures 'overall' figures for a page, or are they per advertisement? I presume the former, but just checking.

Re: 5 factors that determine your advertising CPM rates

Andreas — Tue, 29 Apr 2008 06:25:08 -0000

Thank you for the post - does anyone have figures for Europe/Germany?

Re: 5 factors that determine your advertising CPM rates

Steven Davies — Sat, 12 Apr 2008 04:21:31 -0000

I am making my own website now and I thought that the best way to popularize it is with some search engine.But now I will search for some other methods to increase the traffic to my website.

Re: 5 factors that determine your advertising CPM rates

Gabe — Thu, 10 Apr 2008 15:03:33 -0000

Great post. Extremely helpful. Since this goes straight to the heart of many websites' plans, it's baffling that more people don't discuss these issues forthrightly and factually.

Re: 5 factors that determine your advertising CPM rates

Kashif — Tue, 08 Apr 2008 04:17:49 -0000

Very useful analysis. I wonder where my site apnijobs.com will fall in?

Re: 5 factors that determine your advertising CPM rates

Joy — Tue, 08 Apr 2008 02:25:53 -0000

great post ..

how about discovery cost (from advertiser perspective) of small sites in high-value niches? Do advertisers really bother buying small lots of inventory? At what volume can a site start expecting advertiser interest on a network like Rev.Sci/RightMedia?

Re: 5 factors that determine your advertising CPM rates

Chris Yeh — Tue, 08 Apr 2008 01:15:35 -0000

Andrew,

It's great to see someone actually break out realistic CPMs. I can't tell you how many entrepreneurs I've met who quote $20 CPMs in their business plans. A sure sign they've unfamiliar with online advertising.

Re: 5 factors that determine your advertising CPM rates

Brett — Mon, 07 Apr 2008 20:04:06 -0000

Nice post. I think it could be also mentioned, that SEO approach for transient traffic from search engines can also have a big impact. By targeting realsonable volume terms that indicate a user is immediatly looking to purchase, above $20 CPM can be achieved.

Re: 5 factors that determine your advertising CPM rates

Workpost.com — Mon, 07 Apr 2008 19:40:47 -0000

Interesting article, especially to me since I am in the process of developing a site that involves "home improvement". Thanks.

Re: 5 factors that determine your advertising CPM rates

No BS — Mon, 07 Apr 2008 18:00:09 -0000

Nice post. Much better than tc's thats forsure.

I'm glad to see someone has the smarts to actually mention fill rate. Along with the myth of singe-double digit CPM rates, there is also a myth that sites have a 100% fill rate which is totally untrue.

Of course I understand why Arrington won't mention this on his own site, since it goes against pumping and hyping startups. But he knows its true. He's even said publically that he's unsatisfied with Federated Media due to the fact that they can't fill inventory for his site. Don't really know why he is complaining when he prints money from 125x125 squares.

Re: 5 factors that determine your advertising CPM rates

mathew — Mon, 07 Apr 2008 17:34:25 -0000

definitely out-analyzed t.c. on this one ;)