DISQUS

Gopi · 1 year ago

Gratis started this space but in the last 3-4 years this space has grown much much bigger. At one point more than half of ValueClick's revenue came from incentivized leads. Obviously the quaility is crap but the leads are prized accordingly.

Gopi · 1 year ago

jayweintraub.com is good place to learn about the incentive marketing space.

Andrew Chen · 1 year ago

yep, Jay is awesome (but needs to blog more!)

Romain · 1 year ago

What's being actually amazing is that companies are paying for that kind of lead. But since they're still paying, it certainly means that they've got an interesting ratio between useful leads from that kind of games and cost of the lead. Like with spams.

Andrew Chen · 1 year ago

yeah, I mainly wonder how the lead compares to what you'd get elsewhere. That said, it must work, at least somewhat, given that a lot of the freeipods leads were collected off of MySpace

Frodo · 1 year ago

What's amazing to me is that the Facebook audience doesn't seem to mind the level of sheer scumminess that seems to go along with this type of offer. The amount of private information that some of these leadgen offers ask for is stunning. This is a backlash and/or PR nightmare waiting to happen.

Andrew Chen · 1 year ago

I think the harder it is to monetize, the more scummy the ad methods people are willing to use. We'll see what happens as Facebook installs a payment platform, but given the younger-skewing audience of FB, it might be hard to collect their credit card info (or anything meaningful) anyway

Darren Herman · 1 year ago

I love how watching the co-reg/leadgen space of the 90s (and even today) is playing out in the social networking space for apps... history always repeats itself.

christianbusch · 1 year ago

I remember the early days of FreeIpod etc, these guys have definitely evolved (the ones that didn't get shut down at least) and i'm sure half of them are now in the facebook monetization business as well (DrivePM/Aquantive for example). Ultimately this is a great new channel for DR marketers, especially those who manage to break even on the first month/order. I'm expecting the iphone apps to become the next battleground for these guys - how about 200 free SMS if you signup for a free Netflix subscription?

Andrew Chen · 1 year ago

very true - will be interesting to see how this template for monetization starts to get applied to other forms of consumer media. I think mobile is particularly nice since some of the monetization options are integrated in.

Michael · 1 year ago

Well I tried to do some ringtones marketing using cpa networks but overall I did not get any return.

Sandy · 9 months ago

Super Rewards is getting a lot of complaints from people not receiving points and not getting any response when they email. There is even a website trying to get a class action suit on mafia wars for myspace. It is stupid to sign up for a credit card to get points but some offers seem more legit but then they change the terms on you.

Peter · 9 months ago

As one of the ripped off customers of Super (assholes) Rewards on Facebook, I have to say that thier service is a total and utter crap to say the least.
Of the offers I have spent time filliing in I have only recieved points for 2 out of the 20 or so offers that I have completed.
Any complaints either get a automated response or no response at all.
There are now groups being formed on Facebook complaining about this type of action. I hope the group action gets up and going, these crooks need to be shut down.

Tarrakas · 8 months ago

My only comlaints about super rewards is that in order to get your digital cuurency, you will have to struggle with SR, and if you get paid (about 1 in 4 will with some effort), it is only after a lengthy and very aggrevating battle. My second, and much more serious complaint, is that many of their sponcer offers are malicious in nature. I ultimatly had to wipe my hard drive and reinstall windows to get read of a virus I picked up from this application. And I have caught at least a dozen other viruses, trojans, malware, and other harmful programs on my system after completing an offer from them. (I now run a full system and registry scan every time I use this app.)

Dave · 8 months ago

I got stung by them 10 days ago. 440 points for a Discover Card application. I applied, and I am holding the card in my hand RIGHT NOW. They say Discover has no record of recieving my info. Really? Well why did they send me a card then? A$$holes.

Aggravated · 5 months ago

The post is in regards to Super Rewards. From a game user standpoint, I did the offers more when Super Rewards was not managing the offers. Super Rewards is slow to respond to problems from users, and requires proof of the completion of the offer in ways that the offer itself does not require you to do. For instance, to receive points a mini-game was played, many many offers were reviewed, then the game results were given. The offer states that the points would be awarded once the user reached the results page. If the points are not received, you are supposed to file a request for review. Well, Super Rewards would not take as proof of completion all the information from the results page. They even argued with what the results page displayed, even though it was cut and pasted directly from the site complete with the web address. Instead, they wanted two emails, one confirmation email and one confirmation of the confirmation email EVEN THOUGH DOING EMAILS WAS NOT REQUIRED BY THE OFFER.

lockerzinvites4you · 4 months ago

I like mafia wars more than mobwares

lockerzinvites4you · 4 months ago

I like mafia wars more than mobwars